The CIS approach was anti capitalist and egalitarian.
The Anti-Reports contrasted corporate wealth - profits and dividends with the wages and conditions of workers in the UK and overseas.
‘Profits per employee’ and ‘disparities’ in the distribution of wealth were the hallmarks of the CIS approach.
The Chairman of Unilever
Counter Information Services
" If profits go on growing at the rate they did last year we would wipe out the world. "